OVERVIEW
The Frascione collection was born in 1893 from the passion of Enrico Frascione. With a business that has lasted for more than a century, today he is in the fourth generation of the family. In 2009, under the guidance of Federico Gandolfi Vannini, Enrico's great-grandson, the Frascione Arte Gallery opened in Florence in via Maggio. Federico, carrying on a family passion, has been able to enrich and expand the centenary heritage.
client
Federico Gandolfi Vannini
DELIVERABLES
BRANDING
VISUAL IDENTITY
PACKAGING
lettering
The gallery specializes in Italian paintings from the 14th to the 17th century with a particular predilection for the works of the Tuscan school, therefore the chosen mood works with a strong concept linked to Italian culture and its history. We created a custom wordmark using as inspiration an old poster belonging to a printing house in Turin and from there we manually drew all the characters that make up the word Frascione.
